Linda shared that one of the most meaningful aspects of her career has been building trust with her clients, offering a non-judgmental ear to listen to whatever the client feels like chatting about. “It is a very hands-on business,” she said. “We touch a lot of people – we actually touch clients more than the doctor does.”
She paused, and added, “trust can be tactile.” Linda and Ed both reflected on the importance of community spots, like the salon, or, for Ed, his favorite coffee shop.
“It always surprises me in hairdressing how you have so many resources that come in – doctors, nurses, teachers, lawyers, bankers,” Linda said, describing how often she has had occasion to refer one of her clients to another one. For the Bordwells, these are the threads that are woven together to create a rich community.
For his part, Ed Bordman always worked in and around the agricultural industry that is so integral to the local economy. Dairy farms and orchards abound, livestock is raised, and hops are planted and harvested in Sunnyside. The Bordwells had cows and chickens, and now goats, on the family farm where they live.
“A lot of my customers,” said Linda, “if they don’t grow it themselves, they work in [adjacent] areas, like the crop insurance industry, or on surveys and maps… there are so many ways to participate. There’s so much that goes into growing an apple.”