Self-Help Shares

Succeeding During COVID: Small Business Persistence Pays Off

By staff
  | Oct 15, 2021

Owners of small buiness Icecapades

During the past two years of the pandemic, many small business owners have shown great determination and resilience even through tough economic times. Self-Help has had the privilege of partnering with many small businesses as they recover. Here’s a recent example from our Area Manager in Jacksonville, Megan Nissley:

Joseph and Dionne Wellington of Jacksonville, Florida have always shared a passion for frozen desserts, but they realized the store-bought products they enjoyed weren’t the healthiest. They began experimenting with creating their own desserts at home using natural fruits and vegetables. As they shared their treats with family and friends, they received rave reviews, and soon everyone was encouraging them to go into business. 

The Wellingtons developed a business plan and, after much preparation, they launched Icecapade Frozen Treats in 2017. Icecapade treats—artisanal ice pops handcrafted from fresh fruits, vegetables, herbs and spices—are distinctive as a healthy alternative to traditional frozen desserts. 

The Wellingtons spent their first three years in business operating out of a small kiosk at local events, but their dream was to establish Icecapade in its own brick-and-mortar space.  That dream came true when they secured a location in Jacksonville's Historic Springfield District in early 2020—just as the pandemic started.  

Despite a COVID-driven downturn, Icecapade’s business has continued, but in lower capacity than originally forecasted.  The Wellingtons started looking for ways to offset the costs of the pandemic. That's when they were referred to Jax Metro, a division of Self-Help Credit Union, for our Community Recovery Loan, which provides funding for small businesses that have been impacted by the pandemic.  

We’re happy to share that Joseph and Dionne have become members of the credit union, and we're excited to be a part of their continued success! Find out more about our lending to small business and nonprofits.

Pictured above: Dionne and Joseph Wellington (far left and far right) with Self-Help Area Manager Megan Nissley (second from left) and Self-Help/Jax Metro Member Services Representative Darling Hudson (third from left). 


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