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Self-Help’s John Herrera Honored for “Changing the South”

By Staff
  | Aug 03, 2018

John Herrera

Congratulations to John Herrera, Self-Help Credit Union’s Senior VP of Latino and Hispanic Affairs! John was recently profiled by TIME Magazine as one of "31 People Who Are Changing the South." Eighteen years ago, John was a co-founder of the Latino Community Credit Union, which today serves over 75,000 members and has become a national banking model for new immigrants.

John and others in the community formed the LCCU at a time when Latino people desperately needed a safe place to keep their money. As quoted in TIME, John said, “People knew the easiest way to get cash was to rob a Mexican on payday. [New immigrants] were easy targets, walking ATMs.”

John joined Self-Help Credit Union in 1999. Currently, he also serves as the Chair of the Board of the Latino Community Credit Union. John has held many positions of community service, including serving on the board of the NC Minority Support Center, as Commissioner on the NC Credit Union Commission, and as Mayor Pro Tem for the town of Carrboro, NC. In 2016, President Obama nominated John to serve as a board member of the National Credit Union Administration.

John and his wife, Glisceria, have six children.

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